Zariin Jewellery is the collaboration of sisters Mamta and Vidhi Gupta. They are self taught designers that carefully studied the entire process and various techniques of jewellery design through extensive research, mentoring and study under expert artisans from around the world. The fashion obsessed duo have always had a keen and creative instinct that drove them to sketch out designs starting at a very young age. While they were both crazy for fashion and design, neither pursued fashion degrees, though their entrepreneurial spirit and passion for jewellery ultimately drove them to pursue their dream. Vidhi pursued a degree in Corporate Finance at Indiana University. Mamta received her undergraduate degree in Economics Hons. in Sriram College of Commerce in Delhi University, followed by an MBA in Rochester, USA. After school, they spent time in corporate roles and then in the family business in the marketing and export division. As avid travellers, they really thrive on exploring and diving into the local culture of the places they visited. Their work experience combined with their extensive travels provided them with the foundation to establish an international jewellery brand with broad appeal. Vidhi and Mamta were determined to create jewelry that was distinctive and stylish, yet reflective of their creative talents, trained eye for the selecting stones and their cultural influences.
Avant-garde yet classic in inspiration – Zariin designs eclectic, bold, and sophisticated pieces that are built around each stone. Zariin has quickly become recognised for their unique craftsmanship, as well as creative incorporation of fascinating stones into contemporary, luxury and statement making jewellery. Within their first year, Zariin has gained international acclaim as the go to jewellery label for fashion-forward women with their gemstone encrusted boho-chic cuffs, glimmering eclectic oversized rings, and deliciously raw gypsy-chic earrings.
Founded in 2010 by sisters, Vidhi and Mamta, Zariin is quickly emerging as a leading fashion brand among stylists, tastemakers, editors and retailers. Zariin jewellery is sold in over 100 boutiques & stores, specialty retailers such as Anthropologie and The New Trend as well as top e-commerce retailers. Zariin can be found throughout North America, South America, Europe, and the Middle East. Zariin has been featured in Harpers Bazaar India as well as Harpers Bazaar, and was recently featured as one of the Top Three Indian Brands in Harpers Bazaar India. Zariin pieces have been worn by international celebrities including Bollywood star Sonam Kapoor ,Chitrangada Singh, Jacqueline Fernandes, as well as the stars of All My Children.
The sisters derive their design inspirations for each collection around the beauty & uniqueness of the natural stones. Sharing their love for natural stones- the raw attraction and fierce power, Mamta and Vidhi make the stones the spotlight of each piece, and build the designs around the stones. Additionally, their designs are influenced by their cultural roots, as women born and raised in India. They effortlessly incorporate the Indian influence as well as trends they identify from their extensive global travels.
Each Zariin piece is hand-made lovingly by artisans who are paid a fair wage. There is no mass production or unfair labor practices incorporated in the production of their pieces. Zariin jewellery is set in 22 kt Gold plating or Sterling Silver plating with vivid semi-precious stones. The metals are used to emphasise the nature and beauty of the stones, transforming the stones into bold works of art.