Same time last week, Zariin in a successful collaboration with the forces of the House of Qidwa, kick started their trunk show series hosted at Guppy by ai!
The Zariin designer duo, Mamta & Vidhi Gupta and Yasmin Kidwai, founder of House of Qidwa played perfect hosts to the event. It is interesting to note that none of them have had any formal education in design. They are self taught designers who have translated their creative energies to inventive entrepreneurial skills. Both the labels celebrate individuality focusing on unique hand made techniques to bring out the best in their products – a philosophy which is opposed to the dominating age of mass production. Finding beauty & perfection in imperfections, it was but natural for the two labels to come together for ‘Imperfectly Me’!