Design, Designs and Inspirations

Summer Code

This summer is all about  experimenting the codes of femininity through whites and pastels, celebrating every day with light organic fabrics and minimalistic jewels.
In a collaboration with the House of Qidwa- a label whose style spells elegance, chic and easy wearables that combine classic shapes with a touch of glamour, we bring you our guide to give an insight on how to glam-up your summer!
What could have been better than our Classics collection to fuse with the organic character of these ensembles.
“Imperfection is beauty, madness is genius and it’s better to be absolutely ridiculous than absolutely boring.”- Marilyn Monroe
We take you through a visual journey of finding beauty in imperfections. The existing notions of beauty salute all things synonymous with perfection.  Our collaboration challenges the notion and we come together to create outfits that will alter your take on charm and allurement.
The raw beauty of crushed organic cottons married to the vibrant moods of unfinished stones in saturated color palettes combined with crushed gold- these are things that make the art of dressing so real.
Each look, each piece and each stone is unique, distinctive, imperfect and yet so perfect!
“A beauty of all things imperfect, impermanent, and incomplete. It is the beauty of things modest and humble. It is the beauty of things unconventional.”- Leonard Koren

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