Carol, our muse for the next of our series on real women labelled this shoot as a girl bash. She, and her sister Nadia, make another perfect example of sister entrepreneurs and made perfect subjects for spring edition of our real women series. The shoot was styled and conceptualised by the Zariin sister duo – Mamta & Vidhi Gupta and shot by Swati Chauhan. With five power women on the location, we are in total agreement with Carol!
Their story is very similar to that of our Co-Founders of Zariin. Both, Carol and Nadia started out with their careers as a fashion stylist and editor & brand consultant, marketing and finance respectively, only to give it up and focus their working energies to their own passion and something of their own. Their high octane stressful lives made them stop and pay more attention to their own well being, health and nutrition.
The result? ANTIDOTE.
ANTIDOTE is a cold pressed juice brand which promises to deliver benefits like detox and nutritional aides to your doorstep to help you achieve your health and fitness goals. Produced with fruits, veggies, greens and natural super food extracts – the juices are everything organic. A refreshing change and indulgence you need to get away from the chemical laden food cycles.
It’s wonderful how an idea has led these sisters to build a unique brand. We are sticklers of a good life and nutrition is such an important aspect of the same! Sometimes our bodies need that extra push to aide the mechanisms of your fitness goals. Our first stint with ANTIDOTE was a couple of years back at the fashion week in Delhi. With constant R&D that goes behind the brand, they have come a long way.
We caught up with them on their relationship with fashion, their style, work, routine and what they think of Zariin. Watch this space for their answers!
They are wearing pieces from our latest Day & Night collection coming soon on our website.
Loved the post? We give you behind the scenes glimpses here.