Events, Shows and Glitterati

Event : Imperfectly Me Take Three, Zariin & House of Qidwa

Once every summer, two indie labels come together in Delhi to showcase the crafty consequences of their creativity in the name of Imperfectly Me. Zariin, a jewelry label in collaboration with House of Qidwa, a sufi inspired clothing label, host a lovely event to give the Delhi shoppers what they need – well styled fashion outfits to see you through the scorching heat. This April, the two labels hosted the third edition of the series. The two labels endeavor to host a hearty event which promises a lovely shopping experience at an interesting location – this year it was Guppy by Ai playing host to the day. A contemporary Japanese restaurant with interesting art works adds an immense feel good factor to the shopping experience. So basically, it is not just the clothes and jewelry, but some sushi indulgence as well.

The Designers
Mamta and Vidhi Gupta from Zariin and Yasmin Kidwai from House of Qidwa, are interestingly self taught designers with no formal education in design. They have translated their creative energies to interesting entrepreneurial skills. Both labels pay reverence to individuality by highlighting handmade techniques and modernizing the aesthetics of traditional crafts. They believe in beauty in imperfections and therefore, perfectly come together for the trunk show they call “Imperfectly Me”

event-meet-the-designers

From the left: Mamta, Yasmin and Vidhi

event-hosts

ambika anand at the event

Ambika Anand with Mamta and Vidhi

The Location
We love the fusion mix of aesthetics that Guppy by Ai is.

event-location

event-decor

Inside Guppy by Ai

hoq-corner-event

House of Qidwa corner

zariin corner event

Zariin corner

zariin display at the event

sushi-at-the-event

For the Sushi lovers!

The Shoppers
The trunk event has always seen lovely response from the Delhi shoppers.

morning-shoppers-event

evening shoppers at the event

happy event

shoppers at the event

shoppers at trunk event

jewelry trials event

zariin jewelry event

SHOP THE NECKLACE & RING

Conversations

conversations at event

interaction at the event

The Team

zariin team at event

Meet the Zariin Team

house of qidwa team at event

Meet the House of Qidwa Team

Collaborations in the field of fashion and design always leave you enriched with learning experiences and memories that motivate to do more. An event like this gives us a chance to closely work with the shoppers and get that look right while understanding their needs which we eventually incorporate in our future collections.

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