“After 7 months of deliberation, designing, delays and lots of discussions – we have finally launched Rozana by Zariin. Carrying forward the design language, but using more mediums and crafts from all over – Rozana gives us yet another outlet for our creativity!” – Vidhi Gupta
What is Rozana?
With jewelry increasingly becoming a medium of self expression, its worth has transcended occasions and has become relevant than ever before – especially when it comes to everyday dressing. We have always believed that jewelry is for everyday – a staple! This idea necessitated the creation of Rozana by Zariin. A sub brand, which is our endeavor to create stunning everyday, versatile pieces of jewelry at an affordable price point . Pure luxury that is defined by its craft and quality but not the price – a concept never seen in luxury before.
Though our unique design language will have its footprint here, we will be sure to explore more materials, forms, techniques and experiment with classics and trends, all with the intent to inspire new creations for the everyday jewelry needs of the modern woman. It is an ode to our muse- the woman with her nuances of her everyday life, where she balances it all, while satisfying her need to look and feel beautiful with our affordable jewelry collections. Rozana will serve as the seamless outlet for her aspiration to wear luxurious high quality accessories from Zariin.
Rozana is also an extension of Zariin’s commitment to artisanal craft. It is a conscious move towards sustainability and an attempt to bridge the gap between the handcrafted and the market. We continue to support artisanal jewelry wholeheartedly and the only way it can stay relevant in today’s time of mass produced fast fashion, is by amalgamating design with quality and affordability.
Rozana’s debut collection is Flower Power – a floral inspired collection that celebrates meenakari – the traditional enameling technique in modern forms of jewelry. Spectacular statement pieces that can take care of your everyday dressing up moods in an instant.
The campaign for the collection has been shot by Ishita Singh, styled by Devika Wahal and the outfits are by Ekaya.