Designs and Inspirations, Uncategorized

Design Story – Flower Power

Springing with a floral punch – Rozana’s debut collection is all about flowers. Introducing Flower Power. A distinctively vibrant collection that boasts of design, intricate details and fabulous colours. The collection is strictly a floral burst with extraordinary statement pieces that are extremely light weight, exceptional quality and all at an unmatched affordable price.

This contemporary jewelry collection uses the age old technique of enameling that is typical of Rajasthan and is known as Meenakari. Meenakari was introduced to India by the Mughals. Skillful minakars were brought to India by Raja Man Singh from the Mughal palace at Lahore. Flower Power can be assumed to be a modern rendition of Meenakari jewelry.

Evocative neck pieces, dramatic earrings, chunky rings and glorious bracelets all make the collection of modern, versatile jewelry pieces that are grand in every way but light otherwise.

The collection promises to bring a garden of spring to your jewelry box with enchanting colour combinations  of enamel like Blue and Red or White and Black to make absolutely pristine pieces of jewelry to adorn.

These pretty blossoms in metal, will definitely induce a sense of feminine pride and reinstate the power of dressing up to every wearer. 

The campaigns are shot by Ishita Singh, styled by Devika Wahal and the outfits are courtesy Ekaya.

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