One of the most fascinating aspects of the Indian civilization is its continuity from thousands of years. The land and culture have molded itself with modern times but not without a strong reflection of the identity and nuances of the past. And that reflects in so many things around us – our food, beliefs, way of life and clothes. Saree is one of the strongest examples of this connect with the past. What’s intriguing is that sarees remain ever so relevant in the Indian wardrobes even today. The rich history of this draped garment and the passion with which it is crafted entices us at Zariin. Which is why we were thrilled with this beautiful campaign shot by Vayati Weaves styling Zariin jewels to perfection. We reveal the saree styling looks from the campaign.
Vayati Weaves is an initiative by Machani Group that aspires to empower weavers and revive the dying craft of weaving in Andhra Pradesh by offering weavers a 200% increase in revenue and involving them in the design process. Their initiative is to connect the weaver community to urban market.
We have always found Zariin jewellery to work fabulously with sarees irrespective of the collection Vayati Weaves approached the campaign in two ways – the first one being the modern saree look and the second one on the lines of traditional dressy aesthetics justifying the different collections of Zariin.
The first look saw minimal handloom pieces that spell minimal aesthetics and celebrate subtle-ty. Easy handloom styles have been paired with modern effortless pieces of jewellery that work equally well with your western wear. Asserting the versatility of these 22kt gold dipped delights.
The second approach was more traditional with zari dressed sares aptly paired with Zariin’s occasion worthy but refreshing pearl jewellery. The look is rooted to Indian festive aesthetics but definitely not over powering.
Though some may argue that the popularity of the garment is dwindling but we believe that is only because of cheaper and practical alternatives provided by the fast fashion giants. The unparalleled beauty, intellect, craft and ingenuity of this garment makes it pure luxury and definitely cannot be debated with but in fact is worth fighting for. Unfortunately, most of the weaves are facing an existential crisis and we are on the verge of losing the craft and techniques of human hands. Indian mystic, yogi and author, Sadhguru has stated that by ensuring one –third of your wardrobe is handloom, we can sustain our weavers.
We’d love to see your saree looks styled with Zariin. Share your posts on Instagram with #zariinjewelry