Zariin completes 10 years in business this year. We had designed all our campaigns to earmark and celebrate this milestone for our label. But prevailing circumstances had a different plan for us. As we along with the fashion industry all over the world grapple and deal with the consequences of the pandemic, our April launch collection “Won’t Stop Rocking” took a completely new meaning rooted much more deeper…….
Exactly 10 years back, Zariin sister duo Mamta and Vidhi Gupta unleashed their creativity and made a refreshing mark in the world of jewellery by introducing avant garde pieces that used rough uncut semi precious stones in their natural state. Slowly and steadily, as they introduced their collections world over, the response we received from Tokyo to New York further inspired us to create eclectic collections designed around the natural stones making it an iconic impression of the label – if it’s uncut stone, it’s got to be Zariin! Oh, the jewellery was loved and how!
The rough stone jewellery remains a constant of our design language. To mark our 10th year anniversary, we launch yet another collection designed around these roughly faceted rocks. We purposely keep the form of the jewellery as close to simple and minimal to celebrate the moods of the semi precious stones. These wonder rocks in the form of Citrine, Rose Quartz, Amethyst, Smoky Topaz, Blue Topaz, Green Chalcedony, Turquoise, Black Onyx, Green Amethyst and Baroque Pearl have been our constant companions and made our jewellery what it is. Each of these 22kt gold dipped jewellery pieces will effortlessly seep into your style and leave you feeling special, stylish and beautiful even on your off days!
Come April 2020, “Won’t Stop Rocking” not only marked our intimate relationship with the uncut stones but also takes a whole new meaning of our fighting spirit. We are embracing the change, refuse to be anything but positive, believe in our craft and are together now than ever before. And because we express best with jewellery, we have decided to over come the challenges of working from home and launch the collection digitally to inspire our ever growing tribe of Zariin women who have not only chosen to wear our pieces on daily basis or marked their most significant occasions but supported us in these challenging times and supported our artisans who are most affected. With this collection,we have only one message – we won’t stop rocking, creatively or in spirit.