REAL WOMEN BY ZARIIN
Driven by the entrepreneurship forces of Mamta and Vidhi, the journey of the label has been experimental with one of a kind collections with one common thread – each of these were extremely wearable and occasion neutral. The sisters focussed on the collections that would seep into the everyday dressing of women and not just be limited to a few selected occasions, and they succeeded.
With its Real Women campaign, Zariin has made its story telling as authentic as their jewelry. The label has always believed in fashion but with its Real Women campaign it has extended its faith on what they proudly identify as the Zariin women.
While the result is magnanimous, the conversation behind the scenes are equally lucrative where opinionated women come together to talk politics, body issues, their work- life balance while we create beautiful imagery that is so relatable to everyone who consumes it. The unique aura of each of these women contributes to our story.
While the result is magnanimous, the conversation behind the scenes are equally lucrative where opinionated women come together to talk politics, body issues, their work- life balance while we create beautiful imagery that is so relatable to everyone who consumes it. The unique aura of each of these women contributes to our story.
“We realized that suddenly everyone wanted to be a part of this campaign”, says Mamta, the Co-Founder and Marketing Head. The Real Women campaign has been a fantastic engagement medium for their subscribers who see jewelry on women they can relate to. “On a personal level, the campaign is great learning curve for us with healthy conversations and spilling with creative energies”, spells out Vidhi, Co-Founder and Creative Director. The designers connect on a human level. You see women support women. Putting all this together has been an equally enthralling for us, and it’s a continuing journey for us.
