Journey Of Joy

Journey Of Joy

Created on Updated on Author: 1 min read

quote of joy


Founded in 2010, Zariin sells through over 21 countries and 200 stores worldwide. 

Keeping affordability and wearability at the fore, and with the tagline"Wear Jewelry Everyday", the label was quick to gain international acclaim, picked by boutiques like Anthropologie and Calypso St. Barth in the United States, and Babylone and Hankyu department stores in Japan. 

zariin founders mamta and vidhi

zariin's first classics campaign

With roots in India, Zariin was the proud recipient of the GRAZIA Young Fashion Award for excellence in accessory design in 2013 and was also awarded the ELLE Graduate in Jewelry. Zariin has been adorned by celebrities like Sonam Kapoor, Deepika Padukone, Priyanka Chopra, Nargis Fakhri, Frieda Pinto, Kalki Koechlin, Jahnvi Kapoor, and the stars of hot TV series - All My Children and Gossip Girl.


zariin founders force behind the joy

Established by sisters - Mamta & Vidhi Gupta, Zariin is a way of life where they translate their creative energies and personal expressions to eclectic, sophisticated and relatable jewellery. Design and entrepreneurship was their true calling - Vidhi is a Finance Graduate at Kelley School of Business at Indiana University and Mamta is an Economics Major at Sriram College of Commerce at Delhi, and an MBA from Rochester, New York. 


zariin's timeline of joy

joy timeline

timeline of joy


At Zariin, we believe that joy is the driving force behind everything we do. It fuels our passion, creativity, and commitment to delivering exceptional experiences to each and every one of you

zariin core values

joy of handmade

joy for artisans

joy for our community

joy of design

joy for employees

joy of rewearing


We are thrilled to introduce you to the newest member of our family: Fara, our Mascot of Joy! Fara represents the core value we hold dear—bringing joy to our community of artisans, customers, and employees.

Just like Fara, we strive to spread joy throughout every aspect of our journey. From the artisans who pour their heart and soul into crafting our beautiful products to our valued customers who find delight in owning and cherishing them, and our dedicated employees who bring their infectious enthusiasm to work every day—joy is at the heart of it all.

Fara is a reminder of our shared purpose—to make a positive difference in the lives we touch. As our mascot, Fara will be a cheerful presence, bringing smiles and happiness wherever we go.

unveiling zariin mascot of joy

fara mascot of joy

fara zariin

wear jewels everyday

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