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Year 2021 in Review and Hello 2022!

Year in Review: As the year 2021 came to a close, it’s a great time to reflect on all the incredible things we accomplished this year, with the support of our Zariin community.
We thank you ALL for allowing us to spread cheer and joy in your daily moments, through our creations.

As we reflect on our journey this year, we would love to share some of our milestones with you.

OUR PEOPLE

Our team grew from 18 to 26 this year. Ask anyone in our team about what’s the  ultimate goal we aim to achieve through our jewellery and other collectibles, and they will promptly reply- “ Create Joyful Moments!”
With this collective vision, we braved our way through 2021, with all its ups and downs, and look at 2022 with optimism and hope!
Within the team, there were occasions of celebrations. One of our members got married this year (the dancing videos should never make it to social media!), another one became a mommy to an adorable boy! We are so happy for them!

zariin team 2021 diwali

Our ARTISANS also have stories to tell!  In one of our incubated artisans’ studios in Jaipur, the strength grew from 10 to 30 this year!  Even during the lockdown, no one was out of job, and all were paid their monthly wages, through the lockdown too.  We have continued to upskill the kaarigars, many of whom have moved to Jaipur from Bengal. Our Master Kaarigar recently was able to get his family to move from Kolkata to Jaipur since he’s been able to move out of a shared accommodation to his own home.

zariin artisans

We are grateful to YOU for supporting our team of kaarigars and artisans to climb their individual ladders to fulfill their dreams.

OUR COMMUNITY

We touched the big 100,000 on our Instagram!  YOU all truly rock. You all elevate us and inspire us!  We love telling our stories to you all!

zariin instagram community in year 2021

customer reviews

OUR HAPPY COLOUR

We decided to name our Zariin colour – MARIGOLD. It’s the color resplendent with joy!
And guess what, so many of you wrote to us that seeing the Marigold Zariin boxes coming in their post lifted their spirits. Thank you!

colour marigold

OUR PLACE

As our team grew and our old office was bursting at the seams, it was time for us to move to a bigger space! This year we moved our HQ to our new studio in Vasant Vihar, Delhi.
We would love to welcome you folks to come visit us next year, as we prep for fun community activities when normalcy is restored (hope is resilient!)

new zariin office in year 2021

Let’s get more PERSONAL and Our Foray into WELLNESS
In the year 2021, we did more gifts than ever before. One out of 4 orders on Zariin is a gift! Our Zodiac necklaces that are personalised trinkets for gifting continue to be our bestsellers, and through our surveys, we got the feedback to keep our personalised gifting game strong. And this is how our Zodiac Candles and Roll-On Oils came into being, in our newly launched Wellness! The love we received for our Candles is overwhelming! We heard from many of you about how these made great gifts for your loved ones, and also a great me-time ritual!

introducing zariin wellness in year 2021

OUR LAUNCHES

Taking further our learning curve through the pandemic on taking designs from thought to sketch to reality, we have never been busier! This year:
We launched 7 collections in the year 2021.

For the brides to be, and her clan, we launched Shahana. Though we must confess, we have been wearing the chokers from Shahana to afternoon brunches too, and loving the compliments!

zariin collections

OUR 2022, and beyond….

1. We are growing ..we are hiring and looking for creative and passionate individuals to join our growing team! Our vacancies are always shared on our Linked In Page.
3. A LOT of exciting collections – we promise only one thing – that we will keep experimenting, making mistakes, and learning from them. And you all are our best teachers.
4. A new category coming up.
5 We are looking to create our offline footprint  … lookout for Zariin popping up in your city soon!

Thank you wonderful people for your continuous support and loyalty. For YOU are the direct reason for our success, and we are truly honoured and humbled.

Happy New year! May 2022 be the year of healing, and we stay steadfast in the pursuit to be our best versions!


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